Specialità Fitness is a trusted online store focused on fitness fashion, created in the midst of the growing demand for activewear in Brazil and around the world. As health, comfort, and work-life balance became paramount to improving the modern lifestyle, the brand and store contributed to the rising notions that strong is beautiful and healthy is sexy.

As a close cousin of popular Specialità Lingerie, Specialità Fitness was born from the experience of successful online sales in the women’s clothing industry. The company continues to bring this know-how to sports fashion and activewear made by small and mid-size trusted manufacturers in Brazil.

With a team focused on the customer and the customer's lifestyle needs, the brand works daily to ensure that its audiences have access to the best products and the best information. Specialità Fitness does more than just sell activewear products. It promotes and sells a way of life.